Ever since its release in 2003, WordPress has undoubtedly become a fan favorite. Developers of all levels—from the clueless to the extremely tech-savvy—find it to be simple yet versatile, powerful but unintimidating. Even with all the newer Content Management Systems (CMS) to choose from, WordPress is no doubt the best option. Here’s why:
Whether you’re a fresh startup or an established small business, financial aspects such as budget and revenue should predictably be your primary concern. With that in mind, it makes sense for you to find the most cost-effective solutions for your company. Not necessarily the cheapest tools, but the ones that give you the most bang for your buck.
Registering for an account and creating a website on WordPress—regardless of use, whether personal or commercial—is free. There are certain levels and themes that you’ll have to pay to unlock, but they’re not mandatory. You can run a successful, comprehensive website without using the paid content.
If you want your website to have a shot at getting noticed, you need to host it on WordPress. As of 2018, statistics show that WordPress dominates Google’s SERP with 583,000,000 results. It is also searched for roughly 2,740,000 times every month. Pages that use WordPress also tend to rank higher, as its framework is very open and accessible for Google’s spiders to crawl through.
WordPress is an open-source CMS that gives the user complete freedom to edit, modify, reframe, and redistribute the software whenever and however they like. This is a desirable feature for small and medium-sized businesses, as the customization can help significantly in defining their online presence. It also allows them to create website features that are specifically tailored to their product, services, and consumer base.
Safe & Secure
Regardless of the size or nature of your business, security should be your top priority. WordPress employs extensive security measures to protect the information of all their registered users, such as regular updates to their CMS, plug-ins, and other integrations. Their security team, comprised of web security experts, lead developers, and security researchers, is about 50 strong.
Statistically Most-Used CMS Option
According to usage statistics and market share information compiled by w3techs, WordPress is by far the most-used CMS. It enjoys about 59.4% market share and powers more than 28% of the web. This popularity also speaks volumes about its versatility and adaptability to suit any website in any industry.
Now that people are spending more time on their smartphones and tablets than they are on their PC’s, it is imperative that websites have mobile-friendly versions for easy viewing and navigation. Google also happens to penalize pages that aren’t mobile-friendly, which means a massive blow to their SERP ranking. Luckily, most of the themes on WordPress are automatically responsive, which means you won’t have to rewrite your entire site to create its mobile version.
As far as ease-of-use goes, WordPress is the most user-friendly open source platforms available. Even people with no website development background or previous experience can create a basic page using WordPress. User-platform interaction is also very intuitive. Most of the features are already installed, so all the person should do is pick and choose which ones to use or display.
By hosting your website on WordPress, you stand to benefit in more ways than one. Not only will you be putting out a minimal cost for website hosting, but you’ll also have the freedom to design a page that suits your business needs and design preference correctly. And as far as SEO, traffic, and security are concerned, very few free open source platforms can compete.