Despite the ever-changing landscape of optimization strategies, concepts such as keywords and backlinks remain marketing staples. And if you’re familiar with local SEO, you’ve probably heard about backlinks by now. They are, simply put, offpage inbound links that the lead viewers to your blog or website.
With proper, white hat SEO use, local SEO backlinks can become the foundation of an effective search engine optimization strategy for any business.
How do they work?
Backlinks Determine How Your Content Get Indexed
We’ve mentioned before that search engines like Google use search spiders to index crawlable websites based on the quality of local SEO backlinks they have. If you’ve got good quality backlinks and your content gets indexed on search engines, you become more relevant to search queries. This bumps up your ranking, effectively driving more quality traffic to your website.
The presence of inbound links indicates the relevance and importance of your website. Google and other search engines often give more credit to a website if it’s been endorsed by other good quality websites. The logic is pretty sound: if well-ranked websites take the time to mention you, there must be a reason you’re worth mentioning.
However, backlinks alone can’t guarantee a better SERP score. Search engines also consider the quality of the inbound link’s accompanying offpage content. You should consider the use of short and long keywords for them to play a critical role.
Backlinks: What Matters Most
For you to achieve better results with inbound links, you should know where to place them—in regards to a web page—and how the content elements around them work. For instance, contextual backlinks are essential in SEO strategies.
Contextual backlinks refer to backlinks placed deliberately in the middle of sentences as reference material. Since they are directly related to the subject matter, topic, or keywords featured on the webpage, they produce a better rank compared to random inbound links.
Gradual Build Up
Backlinks that are added abruptly and unnaturally to any webpage cannot help your SEO ranking. In fact, it may even ping a search engine’s algorithm as a potential red flag. A better strategy is to gradually add natural backlinks.
A common black hat SEO trick is to use farm-links, which are essentially backlinks that were obtained dubiously. These links are often added abruptly and are completely unrelated to the topic or content of the website. As you can imagine, these do nothing for SERP rank.
How To Generate Quality Backlinks
Here are some tips for creating high-quality backlinks for your website:
- Guest Blogging can be quite useful. This method allows you to submit original quality content to related websites and link the material back to your own page.
- Using public relations such as press releases work as good advertising (and backlink sources) for your website.
- Fixing broken links and recycling them.
- Sky-scraping, which is basically searching for abandoned content and then rewriting it to feature your page links.
- Making use of resource links.
How Can Your Business Benefit from Backlinks
We’ve already established that local SEO backlinks are pretty crucial for a solid SEO strategy since search engines use them to determine rankings. Below are a couple more benefits of backlinking:
- Relationship building
- Encourages referrals
- Establishes your brand
At the end of the day, local SEO backlinks can help you in your SEO and your business. You just need to prioritize quality, always. For better referrals or site visits, your content needs to be worth consuming. As we’ve repeatedly stressed before, high quality content leads to high ranking websites.