As you probably already know by now, Google takes a lot of measures to ensure their search engine results are the best of the best for users. With that being said, their ways of finding the top search results are not simple. Google takes in a lot of information and puts it through various algorithms to determine what is relevant and worthy. SEO is a major tool used by businesses to ensure they take full advantage of Google’s process so that they may be found in a sea of potential results. SEO utilizes a lot of different features that all work together to ensure you have a chance at being noticed. One such feature is ensuring your content is optimized for consumers. The tricky part is that while the content may be great, it shouldn’t stay the same forever and instead should be fresh enough to catch a consumer’s eye. Determining which content should be re-shuffled, added in, or spruced up can be difficult if you take on the task alone. However, with an SEO content audit, you won’t have to worry.
What Is a Content Audit?
If you have ever flipped through a fashion magazine, you’ve probably found a section dedicated to the latest trends of the month. Likewise, a content audit lets you know what content on your website is “in” or “out.” When performed correctly, the audit lets you know which areas need improvement, so you can get started in the right direction. Once your content is more appealing, Google will notice you more and consider your business as relevant (and you know what that means). While not every content audit is the same, they do have a few things in common like evaluating quantitative and qualitative metrics for your website’s pages.
What a Content Audit Reveals
At its core, content audits seek out opportunities to improve your website. By cataloging all the content elements that help your ranking and comparing them to your current page ranking, you can improve your site’s search performance. An audit determines the following:
- Which page is the strongest and how you can leverage it.
- Which content needs to be improved and updated.
- Which content is ranking for which keyword.
- Which content should be removed.
- Which content needs to be edited.
Performing a Content Audit
As mentioned above, not every content audit is the same and can be very time consuming, so make sure when you do perform a content audit you have allotted plenty of time. If you do not have the time to perform an audit yourself or do not feel confident in performing an audit, feel free to contact someone with more experience such as a freelancer. With that being said, the steps to performing a content audit are very long and can be tedious, however, it can be simplified to this:
Step One: Gather your current content (this can be done by using tools such as Screaming Frog).
Step Two: Analyze your content to determine what you should keep, improve, or remove.
Step Three: Use the information to create a plan of action that will help grow your brand and ranking.
If you are serious about improving your ranking, performing a content audit should be in your plan of action. While it does take a bit of effort, it will truly pay off in the end. Luckily, there are several tools and people out there that will be willing to help so you can increase your chances of being found. Don’t be afraid to reach out for help today!