The digital marketing landscape is constantly changing and evolving. Since it uses technology and the internet as its key platforms, it must adapt to whatever changes or improvements they go through. Whether you own a business or a digital marketing company, you need to be aware of these changes.
Knowledge is power, and it’s something you need to utilize if you want to stay ahead of your competition.
That being said, this is the age of information. A quick Google search, a brief glance at your newsfeed, and voila! You’re up-to-date.
But are those really your best sources?
If you want to customize your strategies according to industry trends and digital marketing best practices, you need to have a reliable source of trends, data, news, and statistics.
Don’t worry; we’ve got you covered. Here are the five top digital marketing blogs you absolutely should be following in 2019.
Arguably one of the most insightful and up-to-date blogs in the industry, Adweek covers a respectable range of topics within the digital marketing sphere. Aside from marketing and advertising, it also discusses the latest trends in media and technology.
For those looking for around-the-clock updates and up-to-the-minute reports regarding the digital marketing industry, this is the blog for you.
We highly recommend Adweek for CMOs, content creators, agency heads, and any digital marketing company looking to stay ahead of the game. Staying true to their tagline—“Breaking News in Advertising, Media and Technology”—they manage to put out a whopping 80 posts a week.
2. Hubspot & Hubspot Academy
One of the unofficial leaders in the realm of content marketing, Hubspot is the digital marketing resource. From fresh perspectives to extensive, astute posts, Hubspot has defined—and redefined—modern inbound marketing best practices. With so many thought leaders, industry experts, and marketing professionals contributing their wisdom to the website, it’s no wonder Hubspot is often regarded as the marketer’s Google.
And for the marketers who want to take it to the next level, Hubspot offers Hubspot Academy: an online resource that offers a wide range of inbound marketing certifications. Any marketer looking to develop their skills and get credited for their knowledge base should try it out.
Hubspot Academy covers everything from email marketing, content creation and marketing, inbound sales, social media marketing, and tons more.
And it offers all this for free.
Want to read more about Hubspot? Click here to learn more about how it works as a marketing software!
If you’ve ever used Google AdWords for your PPC and advertising campaigns, then you’ve probably heard of WordStream. WordStream is a platform that uses palpable amounts of data to create content for a number of marketing topics, ranging from paid traffic to dynamic search ads. Their insights regarding these topics are some of the more prudent and sensible content pieces available online.
WordStream also offers a number of robust tools that can help any digital marketing company with campaign management and online advertising.
4. Seth’s Blog
Dubbed “the ultimate entrepreneur for the information age” by Business Week, Seth Godin is a digital marketing legend. In fact, as a marketer and/or business owner, you’ve probably already heard of him.
As a best-selling author, widely successful entrepreneur, and self-stylized teacher, Seth Godin is one of the best people to preach about business and marketing.
Although he focuses more on helping people start their own successful businesses, Seth’s Blog contains the thoughts, perceptions, perspectives, and personal opinions of this marketing master regarding—you guessed it—marketing. They come in the form of short but powerful blog posts that are easily consumable and easy to understand. In fact, a lot of readers stick to his blog due to the simple, succinct writing style.
Both his blog and his books serve as a way to fuel his ultimate goal: create a positive change in the world of entrepreneurship and digital marketing.
5. Search Engine Land
And last, but certainly not the least, we have Search Engine Land.
One of the original digital marketing resources, Search Engine Land has been lending a hand to new marketers and confused business owners since the beginning of time. They’re the go-to resource for almost all things SEO, SEM, and local search marketing—whether it’s the latest news, the most expert, spot-on predictions, or general SEO best practices.
Want more than just blog posts? You’re in luck. Search Engine Land also offers newsletters and buyers guides.
As a digital marketing company, growth and progress are your most powerful tools. If you want your skills to collectively improve, it’s important to curate as many reliable resources as you can. On top of keeping you updated on the latest digital marketing news, these blogs can offer you valuable insights and fresh perspectives—the kind that could make or break your latest campaign.