How good is your website at retaining visitors? Do they choose to hang around for a while, or are your visitors just bouncing right off after they’ve reached your landing page? Fortunately, there’s a metric that could tell you exactly how many people bounce away from your website. First off, let’s get a deeper understanding of what a bounce rate means to your website.
What is a bounce rate and why do you need to keep it in check?
The percentage of visitors who “bounce off” your landing page is called a bounce rate, hence the term. While it is perfectly reasonable for a website to have a specific bounce rate, having too high of this metric is not a good thing. A high bounce rate means something needs fixing. Before we can go ahead and make some changes to your website, it’s best to dig deeper into what this metric is.
A lot of people building websites, particularly those who are just starting off, tend to overlook bounce rates at first or are entirely oblivious to its existence. A bounce rate below 40% typically means your visitors are reading more of your content and are viewing multiple pages in a single session. A higher rate, on the other hand, suggests that certain aspects of your website failed to grab the interest of your target audience. To know the bounce rate of your website, you can go to Google Analytics or something similar and there you’ll see the exact figures.
You need to be extra mindful when your bounce rate begins to soar or is already high. Aside from leading to lower conversion, a high bounce rate can also hurt your SEO efforts. It could result in poor search ranking performance; however, results may vary. Check out this ultimate guide to improve your website’s bounce rate and get higher conversion:
Don’t Forget to Go Mobile!
A lot of visitors nowadays access websites through their mobile phones or tablets. If your website has not been fully optimized for mobile viewing, you might want to fix it right away. Do remember that mobile responsiveness affects bounce rates and page ranking at the same time. If your WordPress site still uses an old theme, better find a new one that supports viewing on mobile. It’s quite easy, given most, if not all, WordPress themes now support mobile devices.
Boost Your Page Load Time
If your web page doesn’t load in the next second or two, most people close the tab without a second thought. It gets even worse for people with slower internet. This means your website is losing visitors even before you had the opportunity to convert them. To speed up your load times, you can do the following:
- Don’t use self-loading content, particularly pictures or videos in HD.
- Set ads on the side of your page where it cannot obstruct viewing.
- Set external links to open in a new tab or window.
Build More Landing Pages
When you create more landing pages, you are building a better and richer experience for your visitors. However, you can’t simply make generic landing pages just for the sake of having more. You will need to make them easier to navigate. Put links to your landing pages that are easily accessible on your homepage. Remember, most users exit your site from your homepage. It’s best to keep them interested while still on your website.
Be Creative with Meta Descriptions
When your website comes up on search results, users often read the Meta description that they first see. Depending on what you put in your Meta description, potential visitors can gauge, whether or not, your content is relevant to what they are looking for. This means you need to write an attractive description for each page you have on your website. It’s not a difficult task at all, and it helps in the latter when done the right way.
Improving Content Readability
The readability of your content is among the first few things that visitors notice on your website. When people can’t read or have a hard time deciphering the content that’s on the screen, they often shy away and hit that back button very quickly. User experience suffers the moment that they see a bunch of cramped gibberish on their screen. Here are a few tips to improve the readability of your content:
- Use subheadings to let the readers know where they are at.
- Don’t be shy to use bullet points when outlining a list.
- Use an engaging writing format to grab your reader’s attention.
- Insert a conclusion at the end of your content and a call-to-action when you see fit.
Never Go With Popups
Popups annoy your website’s visitors more often than not. A massive volume of users read what’s on the popup and start pressing the back button. It also interrupts visitors from reading your content and triggers them to exit your website. Despite the downsides, they are still useful when used in specific ways. However, we usually don’t recommend using popups if you are aiming to gain organic traffic.
Be Better At Story Telling
The better you are at telling a story through your content, the more likely people are to read it. Readers want to view content that stands out, has more substance, and relevance. It could be done through simple text with eye-catching formats, captivating images, or a combination of both. If you are aiming to gain more audience this way, you must do the following:
Make visitors the center of your story – whether you’re selling a product or service, customers want to feel important. You can do this by making your content more interactive and always address their interests first.
Always be truthful – there’s no better way to build trust than to be honest. Make your content genuine and aimed at enlightening your readers. Doing this builds credibility, which translates to higher conversion rates in the long run.
Make Your Call-To-Action Count
Lastly, we have call-to-action. A lot of CTA’s don’t make the cut because there wasn’t enough effort put into making it. Think of a call-to-action as your gateway to higher conversion rates, aside from lowering your bounce rate. After presenting your potential customers with relevant content, you would want them to sign up for newsletters or buy products and services from you. Tweaking your CTA into a more compelling and engaging piece makes your site better at retaining visitors.