It’s no secret that social media has become a force to be reckoned with—especially in the digital marketing sphere. A recent study revealed that three of the top ten most visited websites are social media platforms, with Facebook topping the list (and Twitter and YouTube following soon after). That being said, the digital marketing branch that depends primarily on social media for distribution, lead generation, and engagement is undoubtedly effective.
We call it social media marketing, and it’s almost always scarily successful when implemented correctly.
Facebook is, without question, the head honcho of social media. The fact that it’s survived this long speaks volumes of how it’s become quite an integral part of our community. Mastering Facebook is therefore key to mastering a bulk of social media marketing, and the number of shares your posts get is a critical part of this.
Here are three reasons why:
Your business’s Facebook page is a place where you advertise brand name, address, contact details, key products, etc. It should also contain a brief overview of your company’s vision and a concise description of what it exactly it is you offer—whether through products or services—your customers. Additionally, you can talk about your staff, history, or any other part of your business that will likely make Facebook users interested in what you do.
People sharing your page—or posts linking to your page—increases the chances of individuals knowing what you’re all about. By browsing your Facebook page, they get an idea of what your business is and if you can help them solve a specific problem.
2. VALUABLE, CONSUMABLE CONTENT
Aside from text posts, Facebook lets you upload other forms of digital media, such as videos and pictures related to your business. As part of your social media marketing, this serves as a powerful way to communicate with customers and potential clients. People aren’t usually in the mood to read a 350-word text post while commuting to and from the office, but a fun picture of your marketing team goofing off in the break room or a brief, fifteen-second video tour of your cubicle can get them giggling with minimal effort on their part.
Easily consumable content that is valuable, engaging, entertaining, interesting, educational, or just plain fun counts as highly shareable. The more content people consume from you, the more open they are to checking out what you have to offer.
3. IMPROVED TRAFFIC
You can link your website from your Facebook page, and you can occasionally share it as a social post or status. Many business owners have proven that one of the best advantages of social media marketing through Facebook is the extra traffic it drives toward their main website.
People who visit your main website are obviously exposed to stronger marketing messages than those who do not. They are also more open to buying goods or services from you. Compared to the usual visitor, customers who visit your website after seeing it on Facebook are usually more receptive.
As far as social media marketing is concerned, sharing is caring. As more and more of your posts are shared, the easier it will be for people to know about your business and what you can offer. Facebook gives users a lot of avenues to boost their sales and reach their target audience. It also helps foster important brand-consumer relationships while simultaneously humanizing your organization.