Pay Per Click (PPC), also known as Search Engine Marketing has been a long-time staple of internet marketing. PPC has evolved over the years with the change of consumer purchasing habits, generational divide and ever-changing algorithms.
We develop PPC programs to convert. Simply put, we get people to your website so they can engage with your business.
Segmentation in PPC refers to separating keyword variations, devices, locations, and budgets into individualized campaigns in order to analyze how well each one performs. In doing so, you collect targeted metrics that can help you edit and rewrite your campaigns accordingly in order optimize each one.
For instance, running individual ads for each target location will let you know which ones have sure returns and which ones you shouldn’t waste time on.
Breaking down your target metrics into targeted campaigns makes it easier to test and measure all variables until the most effective and most profitable ones emerge.
At Leads Ngin, we don’t hesitate to do the legwork for you. We can run multiple variations of your ads and campaigns in order to determine which strategies are the most profitable and most in line with what you want to achieve, given your specific business and marketing goals.
Once we have the data, we don’t stop there. We use the data gathered to make adjustments to different campaign variables—like ad positioning and runtime—in order to achieve the best possible results.
Knowing when, where, how, and under what circumstances your ads best perform best can help us optimize your campaigns for maximum results.
As is the case with all marketing methods, PPC marketing requires that you spend money in order to make more money. At first glance, pay-per-click may seem like one of the more affordable and cost-effective forms of marketing.
And it is!
However, you still need to approach it wisely. Your budget plays a huge part of your PPC strategy, which means careful consideration is a must when allocating funds.
At Leads Ngin, we optimize your budget allocation by using the marketing data gathered to pinpoint your top performing campaigns. We then focus the majority of your funds on these campaigns in order to minimize ad spend and maximize guaranteed returns.
One of the best metrics to measure the effectiveness of your campaign is the conversion rate. Conversions refer to the number of people your campaigns convert into viable leads, sales, or traffic—depending on what your campaign is meant to achieve. It’s therefore imperative that you track the conversions of each run.
However, with so many conversion tracking platforms available, it can be difficult to decide which ones to use for your business. What’s more, no two platforms seem to follow the same formula for tracking and analyzing conversions.
We at Leads Ngin are more than happy to set you up with some of our recommended and trusted conversion tracking platforms like Google Analytics and Google AdWords. This way, we can help you fully understand your campaign data.
We know that even though we handle your PPC marketing strategies and ad campaign runs, it is—ultimately—your business. You have a right to know how each and every area is performing.
We’ve worked with dozens of small- and medium-sized businesses by now; we know what you want to know.
Leads Ngin offers consistent, comprehensive, and on-demand reporting regarding the status and results of all PPC campaigns. You can stay up-to-date with how your marketing is performing with our regular results reporting. Check your campaign data, request an overview of the current marketing/advertising state of your PPC runs, or discuss your results whenever you want to with our dedicated Account Managers.
We partnered with Leads Ngin because we wanted to give our company a new image. We also wanted our website to be easily found online. It wasn’t getting a lot of organic visitors at that time. Now, though? Our traffic rate has greatly increased, and our phones won’t stop ringing with solid, high-quality business!
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For over 12 years, Leads Ngin has been breaking the mold. We want to change your opinion of digital marketing companies—especially regarding the relationship between our business and yours. We value all our clients as professional business partners and humans trying to spread a genuine message.
When you come to LN as a client, expect different—because we are different.