Which advertising channel gives you the most bang for your buck?
Is there an internet marketing platform you’re using right now that isn’t quite living up to expectations?
As an internet marketer, it can be tough to figure out what works and what won’t right from the get-go. Trial and error is a good solution to uncertainty, but it can be time-consuming and costly. In an industry that demands fast growth and immediate gratification, that method can be more of a liability than anything.
Thankfully, we’ve already tested some channels for you. These are the top 3 advertising platforms you might want to invest in if you want great results.
With how dependent our generation is on Google, this first channel practically explains itself. It’s a pay-per-click (PPC) advertising platform that is both cost-effective, efficient, and highly convenient—particularly for small businesses and new startups.
Google AdWords, unlike other PPC platforms, offers two options for marketers to generate and connect with potential leads. The first option is through the Google Search Network. The second is through the Google Display Network.
Google Search Network (GSN), as the name suggests, enables you to reach users that are currently searching for the keyword (or keywords) that you choose. For instance, if you own a home improvement business, your ad has a chance to show up whenever someone searches “home improvement CA.”
On the other hand, the Google Display Network (GDN) is fairly vast network of websites that allow Google to display advertisements. These ads can then reach over 90% of all Internet users.
Both GSN and GDN have their benefits (and actually very few drawbacks to show for it), and what you should use really depends on your unique internet marketing objectives.
Most business owners generally find that the clicks from the Display Network cost a little less than the clicks from the Search Network. However, with the Search Network, you have a slightly better chance at reaching a more specific or localized audience (depending on your keywords).
Both networks also use a PPC bidding system, which means you have to bid to get your ads shown. But as mentioned earlier, Google AdWords is very cost-effective. With a maximum budget of $10 per day, you can generate more than 20,000 impressions and 50-100 click-throughs.
Nowadays, it’s almost impossible to navigate the internet without seeing some mention of Facebook. Despite its tendency to change and evolve when you least expect it (forcing you to get reacquainted with the interface or the functions all over again), there’s no denying that this social media platform is a force to be reckoned with.
Facebook ads present a lot of opportunities for marketers to reach out to and connect with their target market. What’s more, Facebook’s targeting abilities allow you to really define your audience by being as specific as possible. Age range, location, hobbies, likes (or dislikes) … you can choose as many (or as little) parameters as you want to ensure you’re reaching out to the people most likely to buy.
Facebook ads may be paid for, but they’re not breathtakingly expensive. $15-$30 dollars in 15-24 hours can get you roughly 30-50 click-throughs. If you set it up right, that’s at least 30 more visitors to your online store.
This low-cost lead generation makes Facebook yet another beginner-friendly option for new businesses.
Partnerships & Affiliates
Investing in partnerships and affiliates is a great way to promote your brand to your target market. It follows influencer marketing in the sense that you pay a different brand or influencer to promote you to a wide audience. However, affiliate marketing and partnerships are more affordable than influencer marketing as the affiliate simply receives a cut or commission (rather than a lump sum).
Partnerships and affiliates work best when you prioritize lead quality over quantity. It’s better to work with people who have a solid, established relationship with their consumer base. Sometimes large numbers aren’t all that—especially if more than half those numbers are cold contacts.
Internet marketing is an investment that can yield incredible results if you put in the time, effort, and resources to make it work. It’s one of the few marketing channels where the cost isn’t directly proportional to the results, either. You don’t need to break the bank to succeed—especially with the three we just listed.