Have you ever searched for a particular service, product, or brand online, and then added the term “near me” at the end of your query? Or perhaps you pulled up a search engine, entered a particular service, product, or brand, and then quickly added your city and state at the end?
If so, you’re definitely not alone.
You’re probably well aware by now how the implementation of SEO services can impact your sales. But did you know that using specifically local SEO services can give your business the extra edge it needs over your competitors?
We’ve cobbled together this list of 15 current statistics to prove, for 2019, the relevance of local SEO in your digital marketing strategy.
Let’s look at the correlation between local searches and mobile devices (which, by the way, everyone has):
- Business and brand owners, pay attention: there was, on average, a 9916% increase in incremental mobile revenue thanks to the introduction and implementation of location-based coupons. (Source: WordStream)
- Local searches also yield almost immediate results. How so? Within 24 hours, 88% of searches for local businesses lead to a call or physical visit. (Source: SEO Expert Brad)
- 18% of local smartphone searches In fact, lead to a same-day purchase. Don’t worry; non-local searches still yield some sales—but only about 7% of them. (Source: Think with Google)
- Do keep in mind: your site should be mobile-friendly. If not, you could jeopardize a potential connection. 61% of consumers using mobile searches will only contact a business if their site is optimized for mobile. (Source: HubSpot)
- Location-specific ads? More in-demand than you think. According to Think with Google, 72% of computer users want their ads customized to their city or zip code. 67% of smartphone users want the same thing. (Source: Think with Google)
- Still concerned about sales? Here’s a fun stat from SEO Tribunal: 78% of location-based mobile searches are said to lead to an offline purchase. (Source: SEO Tribunal)
- What’s more, Forrester tells us that mobile devices will influence more than $1.4 trillion local sales by 2021. (Source: SEO Expert Brad)
Of Searches and Purchases
Three meaty stats that tell us just how effective local SEO services are at boosting sales:
- Generally speaking, 70 percent of consumers visit a physical store following search result information. (Source: Joel House Search Media)
- But locally speaking, HubSpot tells us that 72% of consumers that conducted local searches visited a store that was within five miles of their area. (Source: HubSpot)
- And for local stores, here’s a great fact to keep in mind: 28 percent of the time, local searches end in immediate purchases. (Source: Joel House Search Media)
What Are People Looking For?
This is how prevalent search engines are in the average consumers’ life. These stats prove that local searches are just as widespread as general or global searches.
- About 46% of all Google searches conducted are often specifically looking for local information. (Source: Social Media Today)
- According to Social Media Today, 86 percent of consumers rely on the good ol’ internet to specifically find a local business.
- In fact, over the past two years, there’s been a 900% increase of “near me” or “close by” types of searches, according to Chat Meter. (Source: Chat Meter)
- As if you needed any more reason to boost your SERP rank, SEO Expert tells us that 92% of search engine users will pick businesses and websites listed on the first page of local search results.
- According to SEO Tribunal, about 97 percent of internet users learn more about a company online than they do anywhere else.
In the end, the beauty of local SEO services is that they’re catered specifically for small- and medium-sized businesses—ones that are already poised to service a specific city or area. After all, why bother jumping into the fierce competition that is the global market when you stand a much better chance of succeeding in the local market, where most of your target consumers already are?