The famous quote, “If you build it, they will come,” isn’t always accurate in every case, but for businesses using SEO, the saying couldn’t be more true. When building your online presence, chances are there will be more customers coming to your store. And in this day and age where people don’t want any surprises when it comes to visiting a store, finding the right store can be achieved by searching Google. If you want to improve your local business’s chance to be one of the top results, utilize these six simple steps below.
Optimize Your Website’s Content
So, you have your website set up exactly how you want it. That’s great! But have you taken the time to comb over all the content to make sure it has the proper keywords? If not, chances are Google may not think you are very relevant, therefore, you will not be found in the search results. Luckily, there is a way to combat this.
Take the time to make sure your content is high quality and rich with local keywords that Google looks for. Your city and/or region are good words to focus on that can be sprinkled throughout your website including your title tags. Search engines will be signaled for websites with keywords such as “Nashville movie theater” rather than those with just “movie theater” because it understands the location is more relevant to the customer. Therefore, the website with the local keyword will have a higher ranking and can be found easier. Keep in mind that we are not asking you to oversaturate your website with keywords. Make sure the usage is natural and not borderline robotic.
Ask for Reviews
This step is tricky because while positive reviews are beneficial, they are not always guaranteed. However, the fact remains that having reviews improves local SEO results. In one study, reviews are proven to make up 10% of how search engines determine what is and is not relevant results. Therefore, having reviews on websites such as Google+, Yelp, and Yellow Pages can increase your chances of being found. If this is still something you would rather avoid, consider kindly asking former customers for testimonials to place on your website.
It’s not just your online presence that matters. Being part of the community while representing your business provides a higher chance of gaining recognition. This can lead to online opportunities such as local publications which are ranked high on Google. Not to mention when your community supports each other and shares your information on other platforms, your chances of being found could improve even more.
Create a Blog Section
We’ve said it before and we’ll say it again, adding a blog section to your website reaps a lot of SEO benefits that, in turn, benefit your business. Regular updates and relevant keywords along with other features really give your website the boost you need to get noticed so don’t skip out on adding this simple yet effective feature.
Optimize Your Social Media
It’s not a secret that social media is a major influencer for both consumers and businesses. With that being said, it would be wise to make sure your social media platforms are all as optimized as your website. This include your business Facebook, LinkedIn, Google+, and more. In addition to keywords, make sure they all have your physical store location, hours of operation, contact information, and URL back to your website.
Monitor Your Results
When running a business, you take the time to reflect and see what is and is not working so you can maximize your sales. Likewise, you should do the same for SEO. By keeping up with your rankings and monitoring your results, you can determine what is working best for you. There are many SEO tools out there that you can download that all help ensure you are on the right path. When you have insight as to where you are, you can determine where you need to go.
It’s best to keep in mind that, as with any improvement, you won’t see immediate results. However, everything comes with time, but if you put in the right amount of effort, you will achieve greater success.