Are you struggling to not only attract leads to your business but to attract the right kind of leads? The approach you take to online marketing could be to blame. If you target everyone, you are really targeting no one.
Persona-based marketing is the ideal way to focus and transform your strategy to start getting outstanding marketing results.
Persona-Based Marketing and Your Buyer Persona
Persona-based marketing uses the identity of your ideal buyer persona to direct and shape how you strategize your marketing approach.
Your ideal buyer persona is the representation of the ideal customer you would like to attract to your business. This persona is based on actual customers – characterizing the demographics, preferences, lifestyle, and attributes of your ideal customer. When we develop buyer personas, we look at both the personal and professional life of the target audience, to better understand and meet their needs. The more specific the buyer persona, the better you can target and engineer your marketing approach to reach them.
How a Persona Transforms Your Marketing
Developing your buyer persona can completely transform your marketing approach, making it more targeted and focused on what your ideal customer needs.
Tailor the Unique Buyer’s Journey
Every customer is at some stage in the buyer’s journey, whether they’re just starting to look for answers to their problem (Awareness stage), weighing up solutions (Consideration stage) or ready to commit to a choice (Decision stage). Developing your buyer persona allows you to tailor your website, content uniquely, and marketing experience to nurture your ideal leads along each phase of the buyer’s journey.
Create Persona Targeted Content
Your customers want to look at website content, blogs, articles, and guides that answer their specific question – not just look at general information. Understanding exactly how your buyer persona researches and accesses content helps you provide them with the right information that will help them understand your product, and allow them to make the right choice.
Speak to Customers Needs
Every unique buyer persona has individual needs, preferences, and problems they are trying to solve. By deeply understanding your buyer persona’s needs and addressing them, your marketing and your services provide the ‘light bulb moment’ for customers that tells them your company is the right choice.
Answer Your Customers Questions
Understanding your buyer persona means you know your customer’s questions and challenges even before they tell you. With content that answers their questions and a marketing approach that meets their needs, you establish your company as ‘experts in the industry’ and build trust in your customers.
Persona-based marketing is the key to unlocking higher potential in your marketing strategy, by targeting and focusing your approach on incredible results. To find out who your ideal buyer personas are and how to reach them, talk to Leads Ngin.