There are many techniques that give your website a much needed SEO boost but one that is really beneficial is optimizing your website for mobile. It is practically key to success in this day and time where over 58% of smartphone users search for goods and services on their mobile devices. To ensure that you take advantage of all this traffic and gain the leads you seek, it would be wise to optimize your mobile website today.
Mobile Optimization vs Mobile-Friendly
While you can find several different definitions for what mobile optimization is, the simple version is that it makes sure your website is user friendly on mobile devices. With so many people on their mobile phones these days, it is extremely important that your website is easy to use and doesn’t have any glitches. Having it optimized ensures your users don’t run into any snags when viewing your website which can sometimes cause potential customers to go to another company. Mobile optimization is not to be confused with mobile-friendly sites which essentially shrinks the pages on a website to fit a phone. You know you are on an optimized site when it hosts features such as a bigger navigation bar, reformatted content, optimized images, and more. When properly optimized, it can help your ranking grow higher because Google searches for the following features in a trusted mobile site:
- Layout of the page – Does it render properly on mobile?
- Accessibility – Are buttons, images, and text large enough for the reader?
- Speed – If it doesn’t load fast enough, chances are you will lose business.
- Location – Unlike on a desktop, when searching on mobile, your physical location is key to relevancy.
- Advertisements – You won’t see an optimized site with a lot of advertisements since Google is not a fan of them.
With an optimized mobile website that follows these features, it’s almost guaranteed that your ranking will be higher than other websites. That nice SEO boost might make more of a difference than you think.
Why Use Mobile Optimization
There are plenty of reasons why you should utilize mobile optimization and not just for ranking benefits, but it is true that it is a great help. With an estimated 1.2 billion people using the web on their mobile phones, you will want to make sure that you can cater to their needs. That much traffic can easily turn into leads for your business. Not to mention when your site runs smoother on mobile, it will equate to better user experience which in turn can increase your rankings exponentially. People live in a time where they need information quick and don’t like to wait. Nobody will want to linger on a website that takes minutes to load as opposed to seconds regardless of how important or relevant the information on the site may be. The easier and faster the experience, the better.
How to Mobile Optimize Your Site Today
Before you dive into optimizing your mobile site, make sure that it is mobile-friendly. There are plenty of free tools you can use to analyze your website. They will also let you know if something is wrong or needs to be fixed before you can really focus on enhancing user experience. Many people run into the issue that the theme’s HTML or CSS needs to be changed or updated. Unfortunately, this is not always an easy fix and typically requires you to hire a developer to make the changes. While it can be costly, in the end, it’s worth it. After you have a mobile-friendly theme, go back through the list of features mentioned above to make sure you are meeting them. Is your text easy to read? Are your images optimized? Is it simple to navigate around on mobile? If so, you are good to go.
Whether we like it or not, there will always be trends and such that need to be followed to obtain success. Ensuring that you take full advantage of such trends will determine how you and your business will turn out. Have your mobile website optimized today so you can see results tomorrow.