Gaining quality leads for a home remodeling business can be difficult. However, 93% of businesses using inbound marketing see an increase in leads. Lead generation for a home remodeling business is still often done by word of mouth, but homeowners are now relying on internet searches to find quality home remodeling contractors near them. If you want to stand out as a home remodeling company, you need to have a professional and targeted inbound marketing strategy. Here we look at how inbound marketing can bring more business to your design-build company.
What is Inbound Marketing?
Your first question might be – what is inbound marketing and why does my remodeling business need it? You probably know about traditional marketing – the television, print, and radio ads that are all too easy to ignore. Inbound marketing is an online approach that attracts your ideal clients by solving some of the most significant problems they have. Inbound marketing focuses on targeted and efficient techniques like search engine optimization, social media and creating great content that makes your business stand out from the rest.
Why Does My Home Remodeling Business Need Inbound Marketing?
Did you know that 81% of people search online for a product or service before they purchase? While a home remodel is a significant investment that people are not likely to buy online, an online search is where customers will start looking for answers to their questions. This is where your Inbound marketing strategy makes you stand out and starts creating leads for your home remodeling business.
How Does Inbound Marketing Generate Better Home Remodeling Leads?
- You can attract your ideal clients to your company while they are still early in the buyer’s journey. By creating content that answers specific questions that they would be searching for in the awareness phase of the buyer’s journey, you can introduce them to your business and services. Create blogs and social media posts that will fulfill the needs and questions of a homeowner that is just starting to explore the idea of a home remodel. By capturing their attention early in the sales cycle, you get more chances for them to engage with your brand. On average, a website visitor has to engage with your brand 6 times before they make the initial contact.
- Show the homeowner value right away. By offering a content offer that is valuable to them, you will engage them, and they will give you information about themselves willingly. This way, you can identify their needs and interest and create an automated email campaign that will nurture them through the rest of their buyer’s journey with only information they want. This reduces unsubscribe rates and increases engagement.
- Now that you have educated the website visitor with all of the information that they were looking for, you can now engage them with the next step in the buyer’s journey. Typically, these clients have a much shorter sales cycle because they have taken the time to educate themselves, (hopefully with your great content!) and they know what is important in making their final decision. If you did this right, they are willing to pay more for the extra value that your design-build company offers.
- By focusing on long tail keywords, you capture website visitors that have purchase intent. Think about it. Just because someone looks for the keyword “kitchens” doesn’t mean that they are in the market for a new kitchen. They may just be looking for ideas to repaint. Wallpaper for their computer or an image for a dream board. But if someone searches “Do I need a building permit to install a new kitchen island,” typically that is someone that is serious about doing a kitchen remodel. That is a question a homeowner only askes if they are seriously looking to remodel their kitchen.
Now is the ideal time to set up an inbound marketing strategy for your home remodeling business. Don’t let the opportunity to cultivate high quality leads pass you buy. Talk to Leads Ngin today about setting up a targeted inbound marketing strategy that will bring your home remodeling business more of the high-quality leads.