As a small business owner, you may have thought about this as well. Will SEO services really boost your business, or is it all hype? Of course, our immediate answer to that is a loud, resounding yes, but we’re not going to just leave it at that.
We’re going to back it up with five facts fashioned as five questions of our own. Check them out below.
Do You Want Great ROI?
Whether you choose to outsource your search engine optimization needs to an agency that specializes in SEO services or you’d rather form your own in-house team, the investment you place in SEO gets returned at least tenfold—if done properly.
It’s true. SEO is one of the most profitable digital marketing strategies out there. Despite it being fairly low cost (especially compared to traditional marketing methods), it brings in an incredible amount of traffic, leads, and sales.
(Again; if it’s done properly).
That being said, it’s important you understand that there is an investment involved. If you want high-quality SEO services that give you top-tier results like improved organic traffic and high-converting leads, then you need to be willing to pay for it—whether in terms of money, time, manpower, or other resources.
It’ll definitely take a while. After all, SEO is a long-term strategy, not a short-term solution. But the results are undeniably worth it.
Do You Want the Most Bang for Your Buck?
As mentioned earlier, search engine optimization gives incredible ROI. You’ll make back whatever you put in it—and then some.
That makes SEO one of the most cost-effective marketing tools for small businesses. You’ll get the most out of your investment when you use proven, patented SEO services like keyword targeting or on-page optimization.
What’s more, SEO rewards effort and consistency with effective, high-quality results. It’s also highly customizable, which means you can craft a marketing campaign that perfectly meets your business’s profile and needs.
Regardless of how personalized your campaign is and how much you invested in it, SEO will still give some of the most rewarding results compared to other digital marketing approaches.
Do You Want to Make it Easy for at Least 78% of Your Market to Find You?
The internet has redefined our lives and established itself as the irrefutable state of business. That means that businesses now will be hard pressed to last even longer if they don’t use the internet to conduct even a fraction of their affairs (like accounting, marketing, sales, customer support, etc.).
In 2010, Google reported that an average of 10.3 billion searches were made every month. 78% of those searches were related to online product or service research. Simply put, 8 billion people turned to Google for advice every time they:
- Wanted to find a product
- Considered purchasing a product
- Wanted to purchase a product
That number—and percentage—has only increased with each passing year.
The internet is the first (and sometimes last) stop for every potential consumer. If you want them to find you during this crucial first stage, you need to be visible online.
And yes; SEO can help you achieve this without question.
Do You Want to Outrank Your Competitors Who Are Already Using Small Business SEO Services?
Here’s the thing: SEO is not a new thing. It’s not some just-been-discovered marketing secret that all the big brands are using to blow up even more. No, it’s been around for a while now. And other businesses—of all sizes and from all industries—have been using it to their advantage.
If you’re not investing in search engine optimization, you’re basically giving your competitors an unfair advantage over you. While you’re sitting behind a fence and passively waiting for people to come take a look, other businesses are actively finding a way over the fence.
Simply sticking to traditional, small-scale marketing doesn’t work anymore. In fact, thanks to SEO, it is not uncommon for smaller businesses to outrank larger competitors on the SERP. To survive in a market as oversaturated as the one you’re on, you need a solid SEO strategy.
Do You Want High-Quality, High-Converting Traffic?
If you sell office furniture, it makes sense that your customers will be, almost exclusively, people looking to decorate their office. It also makes sense that they will only come to you when they need to decorate their office.
Office furniture isn’t exactly evergreen content, after all. It’s not consumable like food, skincare, or cosmetic products wherein you need to buy new ones every few months.
That being said, if you’re listed as one of the top search results, then the people who are looking for office furniture will most definitely check your business out with intent. The higher you rank on the SERP, the higher the chances are of your business appearing to consumers who are looking specifically for your product or service. SEO-driven traffic will almost certainly turn into highly-convertible leads which, in turn, almost certainly become sales. You won’t have to deal with uninterested, low-quality leads.
In the end, SEO services are for every business, regardless of size. However, given the nature of small businesses (localized, intimate, specific) and how they operate, search engine optimization is arguably their best digital marketing option. Considering how effective and cost-efficient it is, it’s a strategy that will undoubtedly serve them well.