When it comes to website traffic, both marketers and business owners agree that you can never have too much. Whether your goal is to only attract high-quality leads or you just want to bait as many people as possible (regardless of how convertible they are), the more organic visitors your site gets, the better.
There are different ways to achieve this, depending on which marketing strategies you use. But as per the title of this article, we’re going to focus on guest blogging.
Guest blogging is a fairly recent tactic that has somehow built its reputation as one of the best strategies for boosting organic website traffic. Ask any inbound marketer; they’ll probably sing nothing but praises for it.
Can’t say we blame them, either. Guest posting is highly beneficial and can definitely improve your website’s traffic.
What is Guest Blogging?
First thing’s first; the definition. Guest blogging (or posting) is simply the process of publishing your content on other websites with wider reach and more extensive influence. By doing so, you simultaneously build brand awareness and positively reinforce your reputation.
Offering free high-quality content on a high-quality website can draw more of the right kind attention to you and your website.
Bear in mind that not all websites accept guest posts, and most websites that do are very strict about the quality of the content. If they don’t like it or don’t think it reaches their standards, they won’t publish it.
How Does Guest Blogging Improve Website Traffic?
Let’s say your website averages 10,000 visitors a month. You submit a post for publishing to a page that gets 100,000 monthly organic visitors. The website admin likes your post and decides to publish it.
Even if only half of their monthly visitors decide to read your post, that’s still 40,000 more people reading your content. That’s 40,000 more people who now know your brand. And even if only half that number decides to visit your page after reading your content, that’s still 20,000 new visitors.
Think about it; with that one guest post, you’ve tripled your monthly website traffic.
Better SERP Ranking
As you probably know by now, people are more likely to click on the first or second result returned by their search query. Rarely do they go all the way down the list—more so visit the second page.
That being said, the higher your website ranks on Google’s SERP, the greater the chances are of people visiting your page—which, in turn, translates to more website traffic.
Guest blogging, as it turns out, is a great way to boost your SERP rank.
Because if a high-quality website links back to your site, Google’s algorithm now sees you as a high-quality resource by association. And since a high-ranking page has decided to reference you, you probably a) are a reliable source of information, and b) have a lot of quality content to offer. Therefore, Google bumps you up the SERP.
Higher SERP rank, more website traffic.
Influence, Credibility, Authority
If the site you’re guest posting to is highly influential, it means any content they publish consequently affects a lot of people. As such, once your post goes live on their website, it will impact a lot more people than you’re used to.
(No pressure or anything).
What’s more, your name is now associated with that website and its content. This means that people who subscribe to that website are likely to look upon you favorably. Since you’re referenced by a site they personally consider credible and trustworthy, they will instantly find you credible and trustworthy too.
This greatly boosts the likelihood of them visiting your site to see if you have other content they’re going to enjoy. Again; more website traffic.
Overall, the answer is a resounding yes. Guest blogging, without a doubt, can improve your website traffic. But more than that, it improves your credibility. It builds your authority. It extends your reach and your influence. If you really think about it, there are practically no downsides to (proper) guest blogging, which would explain why it’s become such a popular tactic so fast.