Content Marketing, in a nutshell, is all about putting out valuable, enticing information. It’s a part of a bigger, more elaborate stride in a successful approach with inbound marketing. This method proves to be a consistent and reliable inbound marketing strategy, considering all its benefits.
For anyone in the inbound marketing arena, it’s important to know what content marketing is and what its different principles are. For an in-depth understanding, here’s content marketing made easy.
Content Marketing: Definition
A more comprehensive definition of content marketing highlights the creation and curation of valuable content that attracts and maintains its target audience. The content should offer end-to-end value in the knowledge spectrum of your niche; from pressing matters to minor topics.
For an effective content marketing strategy, your method should purposefully and smoothly pair with premium offers. Gone are the days of keyword- and link-stuffing content, so make sure yours sound natural and compelling—all while maintaining your benefits in the bargain.
Content Marketing: Benefits
Why is content marketing a craze? Simple; it’s a low-risk, high-return type of investment.
Content marketing is cost-effective in the sense that it doesn’t require hefty investments. It’s also a sure way of attracting traffic and building your online presence; provided you deliver competitive value. Higher brand awareness inevitably leads to visitors that you can further filter through your landing page and gated content forms.
It builds your online brand with the use of blogs and other forms of content. Blogs in particular—especially compound and cornerstone content—help strengthen your brand’s profile, expertise, and goals. Other content you produce (e.g. studies, infographics) also reflect the amount of investment you’ve put in your business.
With frequent content production and curation, you’re bound to better your rank in the SERP (search engine results page). With efficient use of onsite SEO, you guarantee that your content is properly indexed in search engines. Moreover, having topnotch content with the right keywords better promotes you during organic searches.
Lastly, the more valuable content you offer, the more visible you become. The higher your visibility is in the market, the higher website traffic you gain. This then spells greater chances for lead generation and conversion, eventually resulting in more sales.
Content Marketing Principles
Content marketing runs under six important principles: value, authority, authenticity, consistency, multi-platform, and depth.
Value is a critical aspect of content marketing. Its success hinges on the quality of information the consumers receive. Every effective content marketing strategy provides value that helps the audience in some way, or further enriches their knowledge regarding your niche. It does this all while incorporating the consumer’s need for your services and products.
With valuable content comes the inevitable online authority. When users trust and recognize the content you provide, you become a reputable source of information and service. Authority means higher online reliability is credited to your business, compelling a greater number of visitors you can then convert into quality leads.
Authenticity of your content runs deeper than plagiarism-free information; it means providing fresher ideas or solutions in ways suited to capture and maintain your audience’s attention all throughout the piece. Standing out from your competition should be a fundamental goal of your content marketing efforts.
Ensure that your content reflects who you are and what service you deliver. Whether you’re in the remodeling or hospitality industry, stick to topics in your niche and publish frequently. Establish an approach in providing content that’s consistent all throughout your posts without sounding redundant and boring.
Great content shouldn’t be limited in only one channel or platform; it should be brought to avenues with great reach. Produce content that fits different platforms—whether it’s for a social media or a blog site. Multiplatform content is so attractive because of its high accessibility.
Finally, your content should maintain a certain depth. Topics of higher importance to your business warrant in-depth and longer content. On the other hand, minor ones—especially those you can’t stretch without sounding like a fluff piece—should be succinct.
Content Marketing Methods
Today’s content marketing has changed dramatically. From the omnipresent blogs, content now makes use of a wide variety of electronic/digital media formats: i.e. videos, infographics, case studies, eBooks, and the like. This evolving nature of content attests to the growing and shifting needs of the consumers over time.
Content marketing is an evolving aspect of the inbound method, and it’s also one that yields the highest returns. While it remains a top priority, make sure you find the sweet spot in the mix of your inbound marketing strategies for faster prosperity in the market.