How well do you know the blog sales funnel? If you’re trying to monetize your blog, this is a key component that helps you follow your customers along their journey from reader to buyer. It’s not enough to slap together a marketing campaign and click publish. You need to understand each unique step the buyer takes on his or her experience with your blog.
In this guide, we’ll not only uncover the 5 stages of the blog sales funnel, but we’ll also explore the best ways to leverage these to your advantage. In this competitive blog-o-sphere, you can use any edge you can get.
Learn more about the sales cycle and lifecycle marketing here: Understanding Sales Cycle Stages and Lifecycle Marketing
What is a Sales Funnel?
First, let’s identify what a sales funnel is and how it works. A sales funnel is the journey a prospective buyer takes from the first time he hears about you until the moment he buys from you. This buyer passes through all of the 5 stages below:
A startling 68% of companies have not attempted to measure a sales funnel, and the same survey shows that 79% of marketing leads aren’t converted into sales. This isn’t a coincidence. Now, let’s break down the individual stages so you can make the most of them.
Stage 1: Awareness
First, your prospect learns about you. They might learn about your product or service for the first time, or they might just stumble upon your blog. They might have been driven to your website from an ad, a Google search, shared social media posts, and so on. But, they still don’t know or trust you at this point.
This is where you want to start building a solid foundation of trust – through high-quality content that offers something your ideal customer is already searching for.
Stage 2: Interest
Next, you provide exactly what the customer or client is looking for. For example, they might be searching for a solution on Google when they find your tutorial. Or they might have a problem with a similar product to yours and are looking for an alternative.
This is where you build interest. Your prospect is now ready to take the next step by subscribing to your email list, following you on social media, and becoming a real member of your audience. For more ways to target your user, try cloud strategy. This will enable you to work from anywhere to build your list.
Stage 3: Decision
At this stage, your prospect is ready to make a choice about your solution. They’re paying attention to what you offer, and they’re planning on making a final decision soon. They might click through a sales page, learn more about pricing, and so on. Make sure this information is clear and available – that’s important.
Stage 4: Action
Finally, it’s time for your prospect to become a customer. They’re clicking the purchase button or signing that contract. The money is now in your bank account, and you’ve successfully converted a sale.
Don’t make the mistake of thinking your interactions with this customer ends here. This is now your chance to lever this sale and make more.
Stage 5: Referral
Now that you have a successful customer interaction, it’s time to build on this relationship. Is this customer willing to make a purchase again? Is there something you can upsell in the future? In addition, are they willing to refer you to their friends and coworkers?
Referrals are a powerful tool. In fact, referral leads convert 30% better than other marketing channels. It’s all about continuing to build this relationship even after that first sale.
Start Your Sales Funnel
Now that you understand the different stages of the blog sales funnel, there’s no time to waste. You know what your prospects are thinking, so it’s time to lure them over to your brand.
As long as you have a solid foundation of trust, you’re ready to take each step that much further. Don’t forget that the sales funnel continues after the sale. This is how you keep your customers coming back again and again.