Despite the fact that there are a myriad of effective and organic lead generation strategies, online marketers are utterly in love with search engine optimization (SEO). We can’t necessarily blame them either; SEO lead generation is arguably one of the quickest and most cost-effective techniques for driving quality traffic to your business. It’s also fairly simple to implement and can yield almost immediate results.
Hence, the obsession.
However, a common mistake we see most online businesses make is an utter dependency on SEO lead generation alone. In other words, their marketing strategy consists of SEO and SEO-related tactics, and nothing else.
If this sounds like a cause for concern to you, that’s because it is.
Using multiple lead generation tactics may not make for a very strong strategy, but neither does relying on only one technique to produce all of your marketing leads. If you want a consistently sizable sum of sale prospects in your pipeline, you’re going to need to do more than just optimize your website for Google’s search engine algorithm.
That being said…
… here are three (3) great lead generation strategies that are just as simple to pull off and just as effective when utilized.
Content marketing, as the name suggests, relies on creating and sharing relevant, interesting content to attract organic traffic. If you’ve ever subscribed to a YouTube channel because you loved their videos or followed someone’s food blog for their quirky, creative reviews, you’ve witnessed content marketing in action.
Creating quality content for your brand is a good way to attract attention through conventional means. It also leads to a very loyal, very solid following of people who are genuinely drawn to your brand.
There are several different types of content you can post:
- Videos (one of the more popular forms)
- Blogs and “Vlogs” (video blogs)
- Social Media Posts (e.g., Instagram photos, Facebook shares, etc.)
- Case Studies
- White Papers
Social Media Presence
Creating a social media presence is very closely related to content marketing, in the sense that social media posts are still counted as content. Regularly posting interesting or entertaining pieces to your social media channel can also drive high-quality traffic to your brand.
Of course, it’s not as easy as simply keeping a Facebook page active or posting a new Instagram photo every day. There are intricacies to maintaining a social media presence for successful lead generation, such as knowing which hashtags to utilize, when to post, what social market to cater to, how to stand out amongst similar posts, and so on.
It may be discouraging when your first post only garners 10 likes or 200 views, but we can guarantee that the payoff is well worth the effort.
Yet another lead generation tactic that many business owners and marketers take for granted is utilizing case studies. People love sharing their experiences, and other people love hearing about it when it matters to them. That’s why travel and food blogs are usually quite popular; individuals want honest, unbiased, and unsponsored opinions to help with their decision process.
Case studies are very much like testimonials, only they’re more detailed—something potential consumers love. If you’re offering a product or service, people will want to know exactly how your offer helped people just like them. Case studies aren’t as technical or have as many particulars to posting as content marketing or SEO lead generation, but they are just as effective.
Offering case studies in an entertaining or interesting light can compel people to read them and—in the best-case scenario—try the corresponding product or service.
The best part about generating leads through case studies?
They’re almost always high-quality prospects. Once they’re sold on the veracity of your brand, practically a sure sale.
Overall, SEO lead generation is one of the best ways to drive consistent traffic—but it’s not the only way. The worst thing you can do when it comes to marketing is put all your eggs in one search engine-optimized basket. Try three or four lead generation strategies that complement each other, such as SEO and content marketing, or content and social media marketing. The results may surprise you.