As a modern small business owner trying to establish a niche in today’s marketing landscape, you’ve no doubt wondered how to get traffic to your website. If you’ve enlisted the aid of reputable SEO consulting services or a local SEO company, then you’ve probably gotten some pretty great results already.
However, if you’re taking the DIY route, you might still be a bit lost with regards to driving organic traffic.
Don’t worry; we’ve got you covered. Take a look at these five things that will help you boost your website traffic.
Jump on Google My Business
Google’s Google My Business is exactly as the name describes: an online listing specifically for business owners to register their business so that they can customize the information that displays when someone searches their brand name.
If you don’t take control of your Google My Business listing, the search engine will automatically display whatever information it can gather from relevant websites. At this point, the chances of it displaying wrong or outdated information regarding your business is quite high.
It’s also worth noting that an optimized Google My Business listing can get around 7x more engagement than an incomplete or outdated one.
Err on the side of caution and keep your business search engine-friendly by taking control of your Google My Business listing.
Utilize Other Online Directories
Google My Business is not the only online directory out there (by far). The more online directories and review sites you’re listed on, the more credible your business is perceived to be. People will feel better knowing that you’re openly forthcoming with your business’s particulars (like address, phone number, etc.) and thus are more likely to trust you. Not to mention that major search engines like Google and Bing will also see you as a trusted resource, which helps them to rank you higher on SERP’s (search engine results pages).
It also helps to be listed on these online directories—like Yelp or Foursquare—since your profile will mostly likely let you link back to your website. This means that people who find you on the online listing can easily visit your website to find out more about you.
Invest in Some On-Page SEO
If you want to know how to get traffic to your website fast, invest in on-page SEO. Search engine optimization is one of the best surefire SEO best practices for driving huge volumes of organic traffic to your domain. By increasing your SERP (search engine results page) rank—which is basically what SEO is all about—you greatly improve the likelihood of people clicking on your website to view your content.
Build Quality Backlinks
A lot of people avoid linking to external pages on their website because they’re worried it’ll drive their traffic to their competitors. However, the opposite is actually true.
How to get traffic to your website?
Tap into the traffic of other reputable websites.
When you link out to other websites (such as a company that does something similar to what you do), you open up avenues for them to link back to your website as well. These are called backlinks, and they can help get your page out in front of a wider audience—their audience. Consequently, this extra exposure can definitely boost the organic traffic towards your website.
Alternatively, you can build links by doing things like answering questions on industry related forums and linking back to your website, commenting on blogs (not yours…) related to your field, or building out directory listings.
Here are a couple more articles that you might find helpful!
- What is Link Building and Why is it Important for Your SEO Marketing?
- How Do Backlinks Affect Your SEO?
Update/Overhaul Old Posts
Some SEO best practices include revisiting, revising, and repurposing old content. New, consistent content is great for keeping your website fresh in the eyes of search engines, but you can still use some of your old pieces—especially the top-performing ones—to drive new traffic.
For example, you might have a three-year-old article that lists the top seven SEO tools for small businesses. With how far internet marketing technology has improved, that list may be outdated. You can edit the list to add or remove SEO tools as necessary and then update it to make the changes live. Google will take this as you publishing a new post and, thanks to optimization, will drive new organic traffic accordingly.
It can be a bit tricky figuring out how to get traffic to your website—especially since the ecommerce industry is quite oversaturated. But once you start implementing SEO best practices and smart website optimization, you’ll no doubt start seeing results in a matter of weeks (if not days!).