Words are very powerful. Using the right ones in your call to action can make a huge difference in your conversion rates. One obstacle that people often encounter is creating a strong enough call-to-action phrase, because it requires a certain level of creativity while still being technical. It’s important to understand why some phrases are more effective than others and learn how to properly implement them so you can grow your business.
Do you need a call-to-action phrase but don’t know where to start? We’ve got you covered! Here are 4 of the best kinds of call-to-action phrases and why they work.
1. “Do You Want to _____?”
The answer to this question, obviously, is “Yes”, but you can also offer “No” as an alternate option.
For example, your CTA can read “Do you want to find a job?”, for a website that’s geared towards people looking for work. You can be sure that users will feel compelled to click on “Yes”. After all, clicking “No” would conflict with their true desires and just wouldn’t seem right.
2. “Grab _____ now!”
“Seize/Score/Grab/Gain/Snag X Now!” is a good way to draw more attention to your CTA because these words are proactive and indicate taking an action. People want to gain something when visiting your website, and using a CTA emphasizing that goal is sure to draw attention.
“Get ___ now!” is another potential CTA, but compared to the above words, the word “get” is boring and often overused. It’s almost passive, in fact, making it a less idea word to use in your CTAs.
Finally, using the word “now” adds a sense of urgency to your CTA. Even if you don’t say time is running out or you only have limited stock, people will want to ask fast.
3. “Send me ____.”
Let’s face it: customers like speed and convenience. The promise of both of those combined with the action-oriented language of “Send me X.”
For example, if you run a clothing shop, you can use the CTA “Send me today’s specials.” Not only does this let the visitor know they don’t have to buy something right then and there, but you’re also making it easier and quicker for them to find items that are on sale. Such a CTA is more proactive, too, and makes people feel more in control of the outcome, to a certain extent.
4. “Don’t Miss Out!”
This is one of the most frequently-used CTAs, with good reason. Heavily rooted in scarcity and urgency, this has worked in all kinds of media. Your goal is to hammer into your audience’s minds the need to act right away, whatever it is they need to do. Once your website visitors know a deal is going away, they’ll be more likely to want to buy your product or service.
The internet is filled with thousands of call-to-action phrases that can help you generate interest in your content and drive more traffic – and engagement – to your website. If you want to increase traffic through social media, blog posts, and sales pages, don’t be afraid to experiment! Start trying out new CTAs by split testing to see which of the CTAs above works well with your target audience.