In this day and age, most of your customers are always on the go. Instead of being glued to their laptop or desktop PCs, a majority of people are busy getting things done using their mobile devices. Sending emails, booking appointments, buying items, confirming schedule changes … if it can be done online or a through an app, it can be done on the phone.
In fact, many smartphone owners go online at least once a day using their phone. As a marketer/business owner, you can probably guess how this opens up a lot of possibilities for you to promote your business.
However! If your website isn’t mobile friendly, the possibilities are slightly more limited. Mobile users prefer pages that are optimized for mobile devices, and they find it difficult to navigate—let alone stay on—websites that aren’t coded to work with smartphone screens.
Here are five other excellent reasons why you should get your website optimized for mobile ASAP:
1. Did You Know Mobile Devices Accounted for 61.2% of Page Views Worldwide?
In 2018, Statista reported that a whopping 61.2% of global web page views came from mobile devices. That number is projected to climb to 63.4% in 2019, but it’s a very safe prediction. People love convenience, and there’s nothing simpler than pulling up all the information you need with one hand.
This simply means that instead of worrying about desktop websites, you can use responsive websites. They are made to restructure your content so that it’s easily displayed across all devices in an easy-to-view format. These types of websites also load much faster for more users, consequently improving your rankings.
Fun fact: responsive websites are something Google previously recommended to marketers.
2. Being Mobile-Friendly Keeps You “Future-Proof”
Technology changes fast. Regardless of your niche, you’re expected to keep up with it. Expect search engines to frequently adapt to the times, as well as the devices we use to access the internet. In fact, many phone companies are now pushing for new devices with larger screens.
Moving forward, it makes sense to have a website structure that already accounts for future changes in smart devices.
3. A Mobile-Friendly Website Will Generate More Sales
A wide range of high-end mobile phones are now being enjoyed by many consumers thanks to modern technology. They basically do almost anything a desktop computer can do while being convenient and lighter for everyday use. Simple tasks like shopping, organizing files, and getting information can be accomplished even if you’re on your way to work or school. All you need is a stable internet connection and your device.
Having a mobile-friendly website increases your sales since more potential clients can access your page.
4. It Also Gives You Better SEO Ranking …
Just by being a mobile-friendly website, you will have a better ranking in Google search results. Because the tech giant wants a seamless and smooth user experience, they’ve decided to rank mobile-responsive websites much higher than those that are not. As technological advancements are made daily, websites that are still not updated will likely be pushed further down the search engine results page (SERP).
5. … and an Overall Improved Customer Experience
Wise business owners are aware that a mobile-friendly website is as important as a physical shop. This is the reason why businesses that are big in the e-commerce industry are successful. If you have an optimized website, customers will have an awesome experience and you will establish your credibility as a seller. It also gives the impression that you are making an effort to give quality service to your customers.
Your traffic is now mobile—don’t let your competitors get ahead of you! Gain an upper hand over your rival businesses by offering customers a mobile webpage that can be accessed across all types of devices. Make the change now and watch your business experience a new level of success.