Does Inbound Marketing Work for a Small Business?


Gaining quality leads for a home remodeling business can be difficult. However, 93% of businesses using inbound marketing see an increase in leads. Lead generation for small businesses is still often done by word of mouth, but more people are now relying on internet searches to find quality businesses near them.

If you want to stand out as a company, you need to have a professional and targeted inbound marketing strategy. Here we look at how inbound marketing can bring more success to your business.

What is Inbound Marketing?

Your first question might be – what is inbound marketing and why does my small-size business need it? You probably know about traditional marketing – the television, print, and radio ads that are all too easy to ignore. Inbound marketing is an online approach that attracts your ideal clients by solving some of the most significant problems they have. An inbound marketing company focuses on targeted and efficient techniques like search engine optimization, social media and creating great content that makes your business stand out from the rest.

Why Does My Business Need Inbound Marketing?

Does Inbound Marketing Work for a Small BusinessDid you know that 81% of people search online for a product or service before they purchase? An online search is where customers will start looking for answers to their questions. This is where your inbound marketing strategy makes you stand out and starts creating leads for your business.

Creating high-quality content and sharing it via different social media platforms like Twitter and Facebook lets you gain more visitors and generate inbound links. According to a research done by Hubspot, B2B companies that blog more frequently get 97% more links in comparison to businesses that do not. You can expect to multiply those leads by getting SEO services or internet marketing services for your business.

How Does Inbound Marketing Generate Better Leads?

Attract the Right Buyer Persona

You can attract your ideal clients to your company while they are still early in the buyer’s journey. An inbound marketing agency will help you create content that answers specific questions. These are the keywords they would be searching for in the awareness phase of the buyer’s journey, so you can introduce them to your business and services.

Create blogs and social media posts that will fulfill the needs and questions of a customer who is just starting to explore the idea of purchasing your product or service. An SEO company can give you insight on how to come up with better content.

By capturing their attention early in the sales cycle, you get more chances for them to engage with your brand. On average, a website visitor has to engage with your brand 6 times before they make the initial contact.

Read this for more tips on how to attract the right buyer persona to your website!

Show Your Customer Value Right Away

By offering a content offer that is valuable to them, you will engage them, and they will give you information about themselves willingly. This way, you can identify their needs and interest and create an automated email campaign that will nurture them through the rest of their buyer’s journey with only information they want. This reduces unsubscribe rates and increases engagement. A company that offers email marketing services can help you with this.

Engage With Your Audience

Now that you have educated the website visitor with all of the information that they were looking for, you can now engage them with the next step in the buyer’s journey. Typically, these clients have a much shorter sales cycle because they have taken the time to educate themselves, (hopefully with your great content!) and they know what is important in making their final decision. If you did this right, they are willing to pay more for the extra value that your design-build company offers.

Focus on Long Tail Keywords

By focusing on long tail keywords, you capture website visitors that have purchase intent. Think about it. Just because someone looks for the keyword “cupcake” doesn’t mean that they are in the market for baked goods. They may just be looking for ideas to make, wallpaper for their computer, or an image for a dream board.

But if someone searches “best cupcake bakery in downtown Manhattan,” typically that is someone who is serious about buying a cupcake. That is a phrase a person only searches for if they are seriously looking to find a delicious cupcake in a specific location.


Now is the ideal time to set up an inbound marketing strategy for your business. Don’t let the opportunity to cultivate high-quality leads pass you by. You need a digital marketing agency to guide you. Talk to Leads Ngin today about setting up a targeted inbound marketing strategy that will bring your business more of the high-quality leads.