We live in a fast-paced society where consumer habits are constantly changing. What your target audience is obsessed with today is not what consumed their attention three, five years ago. This is why businesses are constantly coming up with new ways to market their products/services and generate leads online.
The thing about lead generation is that it is—for want of a better word—straightforward. By definition, it’s basically you initiating the interest of potential consumers in your brand’s products and services by employing tactics to capture their attention.
That being said, why does it seem so difficult?
Because too many brands are using the same tried-and-true methods to generate leads. The market is oversaturated and the audience is aware. If you want success, you need to stand out. Add a little zing to your lead generation strategy.
Here—we’ll even get you started. Check out these five surprising ways to generate leads online for your business.
1. Be Real
Because of how social media has changed our way of communicating with others, it’s so much easier to get lost in the shuffle. People value realness more than they think they do because of how easy it is to alter your presence online.
Following this reasoning, why not try more personal approaches like directly messaging a prospect to have a real conversation? Just remember that the digital ecosystem can be overwhelming, and the average internet user probably gets upwards of a dozen messages every day that they don’t care to read. Be sure that your conversation with the prospect adds value to their lives.
2. Post on Social Media Channels Consistently
And on the subject of social media, you should still make it a habit to post consistently on different platforms. Despite the oversaturation—and sometimes questionable authenticity—of social media, people still love it. They can barely go two, three days without it.
Consistently posting quality content helps build and maintain your online presence, which in turn is hugely beneficial in attracting prospects and converting leads online. This includes content of your own making and content that you share from other high-quality sources. Consistently posting also helps drive up your metrics and increase your visibility.
Take note; since social media thrives on dialogue, you need to use it properly. Consider sharing content that people are interested in rather than blasting out messages about your company and how great you are.
3. Offer a Free Tool
Simple online tools are often taken for granted, but they actually add immense value to your audience. You can offer a free calculator, analysis, template, case study, or whatever else you think your prospects would find useful.
For instance, if you’re in the fashion industry, you can create a free sizing tool or color matcher/generator.
Everyone wants a shortcut. Anything that can make life a little less stressful is a big help. By offering free tools, you drive more traffic to your business.
4. Don’t Slow Down
Are your lead generation efforts giving you great results?
Then don’t stop!
By making the mistake of slowing down when everything is going according to plan, you risk a shortage of leads when you need them the most. Keep on generating leads online not just to protect your business but also to ensure the health of your sales flow.
5. Make Use of Digital Marketing Automation
Many successful businesses use digital marketing automation. If you haven’t tried this technique, you’re missing out on a lot of awesome opportunities. Try automating tasks like data analysis, email marketing, user behavior testing, and A/B testing. It can significantly reduce the hours needed to do those tasks manually, consequently giving you more time to focus on tasks that cannot be automated.
There you have it; five interesting ways, each with an ability to bring in more leads—and more sales—for your company. Knowing how to generate prospects for your business online can make you a better marketer.
Take note, however, that you don’t just randomly come up with a lead-gen strategy and hope for the best. Instead, you find and implement effective lead generation techniques that focus on each level of the marketing funnel. By following the above tips, you’re well on your way to getting more leads online through healthy, sustainable methods.