An SEO Content Audit is basically a web-wide quality control on every piece of indexable content your brand has ever put out. It doesn’t end at just blogs, articles, and social media posts. A complete audit includes websites, website pages, and website sub-sections.
Even the ‘About Us’ and ‘Contact Us’ pages of a website count in an SEO content audit. This is to make sure that everything related to your business online is current, accurate, consistent, optimized, and high quality.
As you can imagine, it’s a pretty intense process.
Performing an SEO Content Audit
A full content edit requires precision and attention to detail. It normally involves taking full inventory of all your content that can be indexed via search engine, and then painstakingly crawling through all indexable URLs to make sure you didn’t miss anything. After that, it’s just spreadsheet after spreadsheet of each URL broken down—the title, the page type, the content, remarks, and so on.
And this is for every website you have. Even if you’ve only got the one, you’ll no doubt still have a considerable number of pages and sub-pages to audit.
Don’t even get me started on the technical content issues you might find and (have to) fix.
SEO Content Audit Tools That Make Life Easier
That being said, don’t worry: technology has caught up. There are now multiple tools and applications available that can help immensely with your SEO content edit. From eliminating the need to manually crawl through indexed URLs to breaking down the details of said URLs, each tool has something different to offer. Here are a few of our favorites.
1. Google Search Console
Highlights: Bare basics, good starting point.
A great tool for beginners and brand-new marketers, Google’s search console is a free, easy-to-use tool that focuses on the most important parts of a website i.e., the HTML markup, loading speed, broken links, technical issues, and more. It also provides insights regarding your sites clicks, impressions, and SERP ranking. The interface is simple, user-friendly, and very bare bones, with most of its attention on the basics of quality content.
2. SEO Site Checkup
Highlights: Extremely thorough.
Perhaps one of the most thorough SEO content audit tools commercially available, SEO Site Checkup analyzes websites using 45 different checks in six major categories:
- Social Media
- Semantic Web
- Mobile Usability
- SEO Issues
Aside from incredibly comprehensive but easy to understand results, it also gives professional recommendations for changes and/or upgrades that may help your website.
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3. Deep Crawl
Highlights: Flexible and comprehensive.
Speaking of comprehensive, Deep Crawl is yet another audit tool that can provide substantial insight regarding your business’s indexable content. It easily crawls through any number of URLs regardless of size or scale, consequently resulting in in-depth reports. It also provides insight on competitors’ websites, analyzing their site structure and SEO content.
But perhaps Deep Crawl’s biggest selling point is the ability to customize your crawls. You can set the parameters for loading time, titles, links, URLs, and more. This makes it easier to efficiently manage your SEO audit.
4. Dyno Mapper
A tool that monitor’s site health above all else, Dyno Mapper makes the list for two reasons: a.) it focuses almost exclusively on the issues that could negatively affect your website, and b.) it performs comprehensive content audits on a regular, weekly basis. While not as beginner-friendly as Google Search Console or Google Analytics, it is by far a highly intuitive tool that is fairly simple to understand and interact with.
5. Moz Crawl Test
Highlights: A detailed report through email plus notifications.
And last—but certainly not the least—is Moz’s own Crawl Test. Similar to Deep Crawl, this SEO content audit tool focuses on crawling through indexed content. It’s not as flexible, nor as fully customizable, as Deep Crawl, but it definitely has other merits. Aside from being just as comprehensive as any top-tier content audit tool, it compiles everything it finds regarding content issues, duplicates, tags and title errors, and the like into one highly-detailed report. This report is then sent to your inbox for further analysis and future reference. It also has a handy notification feature that can tell you immediately if there are any visible, substantial problems.
There are definitely more than just five SEO content audit tools available on the market. Some paid, some free, and some arguably “better” than others. We recommend these tools based on performance, accessibility, and competitive advantage. In the end, however, the best content audit tool for you depends entirely on your situation: what you need, what you’re looking for, and what resources you have to back you up.