Millennials, Gen X, and Baby Boomers alike rely on the internet for all kinds of information. They want to know who their best option is without having to make phone calls (yet) or skim through newspaper ads. With a few clicks, potential clients are bound to make choices that could make—or break—your business.
An estimated 80 percent of entrepreneurs have no idea how to properly measure the effectiveness of a marketing strategy, so it’s no surprise why most people don’t put a lot of focus on marketing. This is why you should invest in internet marketing strategies that efficiently work and deliver results.
Cutting corners on your marketing strategies will eventually backfire, one way or another, forcing your supposed leads and sales down the drain. Don’t let this happen! Help your start-up business get on track with these solid marketing strategies.
Build a Grade-A Website
Yellow pages, newspaper ads, radio, and TV commercials are from a bygone era. Today, it’s websites that count. They’re your online profile that showcases your business’s character, services and products, and testimonials. The best part is they’re much cheaper to invest in than traditional ads, and they have a wider, more diverse reach!
According to Adobe, 68% of webpage visitors prioritize the design and functionality of your website, and 38% leave when content takes too long to load. Therefore, you need to invest in an efficient and attractive website.
Have you identified your buyer persona? Even better! Know their site preferences and utilize this knowledge to increase engagement to more quality lead generation.
Make Quality Partnerships and Connections
Part of your online venture is to make partnerships and connections that matter. When you engage with the right people—and even other businesses—and get them to mention or endorse your brand, you get more reach; more so if the brand is established and has a significant following. Essentially, partnerships matter in raising your brand awareness.
People are actually four times more likely to purchase a product when it’s referred to them by someone they know, according to Nielsen.
Forming connections can easily lead to building quid pro quo relationships; they endorse you, you return the favor. Ideally, this means you get organic mentions and backlinks from influencers and other brands while simultaneously providing the same opportunity for your partners/connections. The best way to achieve this is by providing great content, services, and products that they can actually endorse to their followers.
Use Search Engine Optimization (SEO)
When it comes to internet marketing, the all-mighty SEO marketing is always part of the picture—the basic goal of which is to make your websites pop up on the first page of search engine results, consequently bringing in more traffic, online leads, and consumers.
How does this work?
To make your website appear on the front of the Search Engine Results Page (SERP), you have to invest in several areas: fresh, quality content, well-designed website structure, and strong authority. Quality content will bring in visitors, having an optimized page will get them to stay, and having the authority or credence in your posts will attract more website traffic. A balanced mix of these three components will help Google’s bots crawl the net and find your business.
Don’t forget your local SEO. Make sure you update your name, address, and phone number (NAP) on Google My Business and other local directories. You should also encourage testimonials, use schema markup to highlight your reviews, announce upcoming and events, and post other relevant information. Make the effort to be and stay active on similar listings.
Your start-up business should invest in local SEO services, as this is where your transactions are most likely to come from.
Invest in Your Content
The goal of your content marketing is to attract visitors that are defined by your buyer persona. The best way to do this is by producing relevant, informational, and easy-to-digest content. Businesses nowadays invest largely in blog marketing to gain website traffic—and for the right reasons.
According to HubSpot, businesses who published 16 or more blogs monthly generated 3.5x more traffic and 4.5x more leads than businesses who published zero to four articles a month. Compound blogs in particular can increase traffic by 38% over time, as opposed to decaying blogs that are only relevant for a short period.
To determine the length of your post, consider the following questions: is it important? Should it be detailed? How long will my content maintain the readers’ interest?
Be Active on Social Media Platforms
Social media networks have evolved. From simply being a means to bridge communication gaps to becoming reputable informational and entertainment platforms, social media sites are arguably the most accessed. The goal of social media marketing is to engage consumers with content that echoes your company’s services and character, and aligns with the needs and wants of your consumers.
You can boost your presence on social media by regularly posting high-quality and relevant content and imagery, consistently responding to questions, comments, and mentions, monitoring your level of engagement; and evaluating and re-strategizing accordingly.
These internet marketing strategies all boil down to attracting visitors, generating leads, closing deals, and generating repeat business. While they come in many forms, they’ve all proven to increase the influx of leads and consumers. These strategies will need a good deal of investment and rigorous planning, but they’re sure to pay off when they skyrocket your online presence, effectively making business come to you.