Is internet marketing really all it’s cracked up to be, or is the magic of this marketing system mostly just hype?
For people who have not yet dabbled in the complicated—but no less rewarding—world of internet marketing, it can be difficult to explain just why it’s so amazing. Indeed, it’s one of those things that you simply need to experience in order to understand.
But that doesn’t mean we’re not going to try.
Here are 7 of our top reasons why internet marketing plays such a crucial, critical role in the success of your business.
1. Brand Visibility & Awareness
In order for people to follow your brand, they must first know of your brand. Internet marketing campaigns can help establish your online presence through the use of digital ads, videos, social media postings, and other forms of relatable, consumable content.
It doesn’t matter what industry you’re in or what business model you follow; internet marketing has proven to be beneficial for all types of businesses—especially in terms of getting them noticed.
2. Cost-Efficient and Cost-Effective
Traditional marketing mediums such as print media, radio, television, and endorsements are proven to fetch excellent results.
However, they require a significant investment.
While established businesses and big-name companies may be able to shoulder that investment, fresh startups and small businesses may not have the same sort of leeway with their budget.
Thankfully, internet marketing methods are affordable and easily accessible. And when properly researched and effectively implemented, they can bring a brand practically the same level of exposure as traditional media can for only a fraction of the price!
3. Supplying Content to Meet Demand
Here’s the thing: channel surfing and flipping through magazines are now situational events rather than every day occurrences. Consumers nowadays—especially millennials—are more likely to turn on Netflix or open up Facebook when they’re bored. The chances of them reaching for those waiting room magazines or that complimentary newspaper?
Very, very slim.
In fact, a 2018 study even revealed that 42% of respondents turn to social media for news updates and 24% follow e-news websites. Only 4% actually depend on newspapers and 2% on the radio for current events.
Simply put, most people prefer digital content nowadays, and wouldn’t you know it? Internet marketing allows businesses to meet this demand.
4. Establish Credibility
Consumers aren’t going to purchase anything from your brand if they don’t know you, let alone trust you. Good thing internet marketing can greatly establish both brand visibility and credibility.
Aside from the use of social proof like testimonials and certifications, maintaining a consistent online presence through the use of internet marketing strategies—i.e. content marketing, social media marketing, etc.—is one of the best ways to prove your legitimacy.
5. Available 24/7
One of the latest trends in internet marketing right now is automation. Small businesses—especially those strictly operating online—have mastered the art of employing business models that continue work without constant human input. In other words, they have marketing and sales systems in place that are capable of running the business 24/7.
Internet marketing is one such system. Given that the internet never closes, digital media is capable of reaching consumers anywhere, at any given time of day—perfect for businesses that want to cater to a global audience.
6. Brand-Consumer Relationship
Internet marketing has the potential to deepen connections between a brand and its consumers. Given that the very nature of most internet marketing strategies like social media marketing is constant communication, communicating with your consumers on a regular basis is practically unavoidable.
This is to your favor, of course. By connecting with both potential clients and returning customers, you establish a sense of loyalty and familiarity with your consumer base. This, in turn, assures you that you have a steady, established market of sure buyers who want to receive updates, news, and promotions regarding your product.
7. Increase Sales
And last, but certainly not the least; sales.
Internet marketing has proven itself, time and again, as an effective system for boosting sales. Doesn’t matter if you’re an ecommerce brand or if your store is strictly brick-and-mortar; internet marketing provides an avenue for consumers to thoroughly research, review, and acquaint themselves with your brand. This consequently gives them the confidence they need to go out and buy your product.