Have you ever asked yourself why you need a website? The most common assumption is to ‘gain more business,’ but rarely do you see websites that are designed this way.
Here are 5 Strategies to Make Your Website Sales Ready:
#1 Identify Who You Are Trying to Attract, Nurture, and Convert
Start with your Ideal Buyer Persona. When you accurately identify who that is, it will guide you through the whole website design and strategy process. Your Buyer Persona should guide your decisions on how the website should look, how you write your website copy, the images that you use, and the colors you choose.
#2 Create & Test Call-To-Action Buttons
A call-to-action, or CTA, is a button or link that you place on your website to lead your visitors to a landing page. The objective is to eventually bring them to a contact form to collect their information and drives them further into the buyer’s journey. If you have CTA’s set up on your website, it is essential to have a benchmark of how your CTA buttons are currently converting.
Some things that you can do to test your CTA’s are:
- Trying different locations on your website
- Changing the color of the buttons
- Changing the words in the Call-To-Action
We recommend making one inbound marketing change at a time to see how it affects the performance. If the return is negative, reverse the change, and try something else. Now you can test the same change to a few of the other buttons. We recommend not changing all the buttons, as we have seen the results work negatively when this is done.
#3 On-Site Search Engine Optimization
Most businesses think about On-Site SEO in the wrong way. Think about the search terms and buyer persona-driven keywords you want to rank for. Are they being used throughout your site? Include these keywords in your page titles, body copy, URL’s/page slugs, and meta information.
Are you currently incorporating meta titles and descriptions? Each page on your website design should include a meta-information written in a way that will entice readers to click on the page. Your click-through rate, or the ratio of how many times your website shows up on a search engine results page and how many people click to your website, is essential to keep in mind when writing your meta information.
#4 Mobile Optimization
If your website is not mobile optimized, you could be missing out on a lot of traffic. Most websites get between 30%-60% of their website traffic from mobile devices. Google has also built their search engine to behave almost like two different search engines: one for desktops and another for mobile platforms. If your website is not mobile optimized or mobile responsive, Google will not show your website in its search rankings, and you could be missing out on a lot of potential leads.
Here is a Free Tool that Google offers to see if your website is Mobile Friendly.
The home remodeling contractors that we work with are the best at what they do. Their service goes above and beyond what is standard in the industry. Their clients are more concerned with value than price, within reason. Additionally, they offer many value-added propositions throughout their project with the client. Through these propositions, it opens up the ideas of providing written guarantees on their website. Most homeowners looking for a remodeling contractor have common fears. Written guarantees give them the extra assurance that you offer the quality that you say you do. Use your guarantees to overcome objections before they bring them up. This will make closing the deal more manageable.
Sometimes fear sets in with ‘what if’s.’ It is scary offering guarantees because of the fear of a problematic client that may take you up on it. Think back to those problematic clients you have had in the past. Did you do everything you could to make them happy? When the project was over, were they pleased? If you can answer yes to these questions, then using written guarantees could give you a massive advantage over your competition.
If you made it this far into this article, you might be thinking, “How am I going to do all of this?”
Don’t be overwhelmed.
You don’t have to use all of these strategies at once to make your website sales-ready. Pick one plan to start with, do it to the best of your ability, and then move on to the next one. It doesn’t matter if you get to all of the strategies right away.
Put together a plan on how you will implement these strategies. If you need some help or would like an accountability partner, feel free to reach out to us!