If you’re a brand owner or internet marketer that’s had any sort of brush with inbound marketing tactics, then you’ve undoubtedly heard of SEO. SEO (or Search Engine Optimization) actually lets you direct leads online to your website, making it one of the more effective lead generation tools available.
Of course, a tool is only as good as the one who wields it.
Dramatic writing aside, your content needs to be high quality if you want to make the most out of SEO. The goal is that people and search engines see the value in your brand, consequently convincing them to buy something from you or sign up for whatever you’re offering.
And as the title says, we’ve got five pretty sweet SEO techniques that you can implement to help you further improve your optimization efforts and generate organic leads online. Check them out!
1. Is Your Website Mobile-Friendly?
We’ve been asking businesses this question for a handful of years now, and yet not everyone seems to get the memo; mobile optimization is important. Everyone’s on their phones as much as they are on PCs and laptops (probably even more than, to be honest). We may not have seen this coming twenty, thirty years ago, but people nowadays immensely enjoy the freedom of surfing the net on their tiny mobile devices.
Hence, pages that are mobile-friendly are extremely important in Google/SERP ranking. If trends continue, we can expect 45% of all eCommerce sales in the U.S. to be conducted through a mobile device. Even more importantly, over 60% of all Google searches are done via a mobile device.
Think about it; every time you need to look something up, do you reach for your phone or do you run to your laptop?
To make sure you meet this parameter, Google’s got a handy little Mobile-Friendly testing tool that you can use to see if your website is, indeed, mobile-friendly.
2. Mention Authority Websites as Much as Possible
Multiple studies have shown that linking authoritative websites on your page works well for SEO. To better organize and sort websites, Google usually sends out its own little searchers (called spider-bots—cool, right?) to crawl through pages and collect a handful of data regarding that page.
Through the data collected, Google is then able to tell if the page owners have conducted proper research and provided trustworthy sources to back up their claims. If they did, Google has no reason to label the page as something shady or sketchy, and can therefore feel morally comfortable with recommending it to other people.
The logic is simple, yet sound; the more reliable the data you’re using is, the more reliable you are in turn.
Within your industry, find reliable, authoritative, and trustworthy websites that you can link within your content. It will also increase the chances of them linking back to you.
3. Transcribe Audio & Video Content
Got a handful of videos on your page? How about a podcast?
(You probably do; seems like everyone and their mom is hosting a podcast these days.)
If you haven’t tried transcribing your videos or your podcasts yet, you’re missing out on a pretty huge opportunity. All the words and script contained in webinars, podcasts, and marketing clips can be used to significantly boost your leads online.
See, people like listening to podcasts while on the move and watching videos when they’re bored or need to decompress, but having the textual version of these mediums is something a lot of users appreciate. Whether it’s an actual word-for-word transcript or an article based off of the video/podcast, transcribing your content gives you another piece of content to enrich with SEO.
4. Never Forget the Magic of Social Media
Like it or not (but you probably do), social media is here to stay. Ever since Facebook exploded on the scene, it became clear that people did want to know about other people’s lives, and they did like viewing, commenting on, and sharing other people’s content. They, in turn, also liked letting other people know what they were up to.
Social media platforms have created a level of connectedness between internet users like never before, and suffice to say the world has never looked back. It has, in fact, become one of the best channels for marketers, influencers, and small business owners to engage with their consumers.
Let’s say your priority is generating SEO leads, and not necessarily gaining social media followers. Does that mean you should forget about social media?
Social media and SEO actually work hand-in-hand. Social media platforms are great avenues to distribute content and secure new backlinks. They can also generate multiple marketing opportunities that will only serve to benefit your SEO strategy down the road. And, as mentioned earlier, they are capable of boosting said SEO strategy through constant communication and connectedness with your target market.
5. Write Guest Posts
And last, but certainly not the least, we have guest posts.
Now, many underestimate the effect guest posting has on your SEO strategy and lead generation efforts. Aside from raising awareness with a completely different audience (that still resides within the same niche), guest posting is a fantastic tactic that works great for building high-value links from trusted publications and authoritative sites (remember our second point?) in the industry.
In fact, one guest post has the potential to generate a handful of organic leads online on its own given the right publication and promotion. To catch more of your target audience’s attention, you can try doing a guest post on a famous website or a partner publication.
SEO may go through different changes but it will still continue to attract high-quality leads online because of the nature of the search engine itself. As you develop more content and improve your optimization, generating more leads gets easier. By using the SEO strategies outlined in this article, you can keep your sales pipeline filled with top-notch leads to effectively grow your revenue.