One of the best things about digital marketing is its versatility. There are a dozen or so elements that you can implement in different marketing strategies to achieve the best possible results.
Video is one such element that fits perfectly in almost any form of digital marketing—content marketing, social media marketing, actual video marketing, and so on.
If you’re still on the fence about implementing video in your own digital marketing campaign, don’t be.
People Love Video
In many cases, the human brain remembers visual content better than textual content. Think about it; you’re more likely to remember the color of someone’s gate rather than their house number.
Studies show that the average internet user retains only about 10% of what they read. On the other hand, they retain about 95% of whatever they watch. About 65% of viewers will watch more than ¾ of a video on average, which is a pretty decent chunk of most videos. In that much time, the message of the video has already been established.
In digital marketing, establishing your message is everything.
Technology Favors Video
Because people love video so much, upgrades and trends in technology have followed suit. The increase in online video consumption means there is a high demand for video—and, consequently, an equally high need for video production. In response, the tools, tech, and talent related to video production have become overwhelmingly accessible.
Because of this, businesses responsible for creating such items are pressured to regularly release new stock and new upgrades for their products. It’s why smartphone companies are constantly improving the camera quality of their latest models, or why social media platforms are creating upgrades that make it easier to upload, watch, and/or share videos.
Technology—especially digital marketing technology—favors video.
Video Helps Establish Trust
The secret to sales lies in building relationships with your target market.
Relationships are based on trust, and no other digital content establishes trust better than video. By engaging viewers and igniting their emotions, videos can give consumers the confidence they need to buy online. In fact, 57% of consumers reported that watching videos made them feel safer and more assured about their online purchase.
Videos help brands connect with consumers halfway around the world, effectively nurturing existing relationships and establishing new ones. People hate being sold to, but they love being shared with. So by sharing interesting, valuable, and relevant pieces of content with your market in the form of consumable videos, you prove your authenticity and credibility—traits that help create solid, long-term relationships between you and your consumers.
And in doing so…
Video Improves Conversions & Sales
… you get more sales.
Videos can greatly boost conversions and sales by establishing trust-based relationships with your target market. Digital marketing has already proven itself to be a highly effective form of marketing t+hanks to how wired society is towards communication, internet, and technological advancements. Implementing videos in your digital marketing strategies can yield incredible results.
Just check out some of the numbers:
- Businesses reported that adding a product video to their landing page boosted conversion rates by almost 80%
- Studies show that 74% of internet users would buy a product after watching an explainer video about it
And last, but certainly not the least …
Great for SEO
… Google loves videos.
We’ve previously established how Google’s ranking algorithms are all based on what the consumer wants. Google chooses factors and metrics based on what they believe will greatly contribute to—and improve—the user experience.
This is why features like content quality, page loading speed, and mobile optimization are so important in optimizing websites for Google’s search engine. And because internet users love video, Google is only too happy to oblige. According to Movly, your website is 53x more likely to show up on Google’s first SERP if there are videos embedded on your page.
Long story short, video and digital marketing go hand in hand. For many businesses, adding video elements can double—or even triple—the benefits of a solid digital marketing strategy … and vice versa!