You’ve undoubtedly heard by now how impressive technology is when it comes to web content marketing. However, having a little insider information on the actual process is crucial … and can give your business a competitive edge to boot.
For example, most marketers invest all their time, energy, and resources into sprucing up what’s on their website i.e. their on-page content.
There’s nothing wrong with that, of course, but here’s the thing: offpage optimization just happens to be one of the best ways to drive organic traffic. It also optimizes your business’s online and offline footprint. Ergo, businesses that have non-existent offpage strategies are missing out on a huge opportunity.
Link building is a famous offpage optimization strategy … and perhaps the most effective as well. To score a higher SERP rank, you need to build external links that will redirect the community straight to your website. It’s a great way to get traffic and bypass your competitors.
There are a couple different ways to do it:
- Link Exchange Schemes—sometimes, webmasters are your allies. Link their website to yours and vice versa.
- Forum Signatures—forums are excellent communities where you can comment and drop links to your website.
- Blog Directories—all the entries on these online yellow pages have links to their websites.
Social Bookmarking refers to a method people use to store, manage, and search for bookmarks of online resources. Similar to link building, you can leave a link back to your site using a standard bookmark to drive organic traffic.
This offpage optimization method may not be the best strategy, but it’s still a viable option. Give social bookmarking a shot by promoting your on-page content in different websites. Just remember to stick to your niche, as it won’t look good if your website is promoted by sketchy pages that aren’t related to your industry at all. It’s crucial that you stay true to your brand’s image.
Technically, social media is counted as a part of link building in offpage optimization, as you’re still leaving a link to your site on other websites. However, most people see it as a separate method—especially since getting users to share a social post leading to your page requires a completely different approach than requesting a backlink.
However, it is ultimately worth it. Just like all offpage optimization methods, using social media to circulate your site’s link can still result in a hefty amount of organic traffic.
Beyond your site, there are online celebrities and influencers out there who are socially active. They have about hundreds of thousands (or millions) of followers. Reaching out to them to promote your link can result in a crazy number of new visitors for you. But you’ll need to build a relationship with them first.
One way to do that is to stay active and engaged in your social media platforms. Be proactive, and if you don’t have the time to manage your social accounts, hire someone who can do it for you. Communication is the key to boosting your credibility with the online community.