We’ve established in previous posts that search engine optimization is a very broad and very extensive process. More than just keywords and content, SEO services are meant to create the best possible version of a website—as far as search engine algorithms are concerned.
That being said, not all SEO services are created equal. Indeed, some procedures that were previously highly recommended are now considered “obscure.” Others are considered SEO best practices but will only work in certain situations. And others may serve local businesses better than global corporations.
So as a small business or medium-sized business owner, what SEO services should you be subscribing to?
Here Are the Top Three SEO Best Practices to Take Advantage of Today
Conduct Keyword Research
Arguably the bread and butter of search engine optimization, keyword research is the process of identifying and selecting the best search terms that will help people find you. This means defining your brand, defining your product, and then turning those definitions into viable search terms.
Implementing these search terms into high-quality content greatly increases the chances of you getting in front of your target market when they most need you.
This entails a complete understanding of how people search, what people search for, and how search engines interpret search terms to return results. If you aren’t visible at the time potential clients search for your product or service, then people can’t buy from you.
The best way to conduct keyword research would be to use SEO tools like SemRush or kwfinder to find the most relevant keywords for your website. Of course, if you’re working with a third-party SEO company, they will no doubt help you with this process—or else handle it themselves.
Perform On-Page SEO Optimization
As the name suggestions, on-page optimization is when you optimize the elements of a webpage to get it to rank higher. From the layout to the content to the meta tags and description, every element of the page is created or augmented with the search engine algorithm in mind.
Some examples of on-page SEO services include:
- keyword-enriched blog post creation (keyword density)
- page titles and meta descriptions
- title tags, body tags, and meta tags
- page design and layout
- image SEO (i.e. captions)
- internal linking
The beauty of on-page optimization lies in its subtlety. A little goes a long way. You’d be surprised by how simple steps like starting your title tag with a keyword or boosting your site’s loading speed can yield incredible results.
Don’t Forget About Off-Page SEO Strategies
Unlike on-page optimization, off-page SEO (also referred to as “off-site” SEO), is when you optimize a webpage through elements that are not on the webpage itself. It usually involves promoting your website or linking back to it on other popular platforms and pages.
The most common—and arguably most popular—form of off-page optimization is link building or backlinking, followed by guest posting. But other off-page SEO services are just as well-known and work just as well, such as:
- social media posting
- business listing
- blog directories
- shared content directories and forums
Overall, it’s important to note that SEO is not a one-time static strategy. It is ever-changing and evolving, and it rewards persistence and adaptability. That being said, keeping yourself up-to-date on all the best and latest SEO services is a great way to ensure you’re always on top of the game.